#multichannel strategy

[ follow ]
The Drum
7 months ago
Marketing

Digital marketing in retail never sleeps - here's how to keep up

Data-led, AI-driven, real-time multichannel strategy is key for retail marketers.
Consumers want a combination of physical and digital shopping experiences.
Retail sales growth in Western Europe is slowing, but e-commerce and mobile commerce are on the rise. [ more ]
The Drum
2 weeks ago
Marketing

Programmatic tactics for B2B digital campaigns in EMEA

Multichannel programmatic advertising essential for B2B marketers to target key decision-makers and reach wider audience. [ more ]
[ Load more ]